About Us

Built for the Outdoors.
Made for the Memories.

Turn Em Outdoors started with one simple idea: the best days aren’t measured by what you own—they’re measured by the memories you make.

Our Story

Turn Em Outdoors didn’t start as an apparel company. It started in 2021 as a group of friends with a camera, a passion for the outdoors, and a desire to share our adventures with people who enjoyed the same lifestyle.

From duck blinds before daylight to afternoons chasing bass and everything in between, we started documenting the moments that make the outdoors special—not because we thought we’d build a brand, but because we wanted to share the experiences that meant the most to us.

As more people began following our journey, Turn Em Outdoors became more than just videos. It became a community of outdoorsmen who value time on the water, mornings in the woods, good friends, and memories that last far longer than any trophy ever will.

Officially established as Turn Em Outdoors, LLC in 2026, our mission remains the same today as it was when we first picked up a camera: share the adventures we love with people who love the outdoors just as much.

Today, we’re proud to offer premium Richardson hats featuring genuine leather patches, with plans to continue expanding into apparel and outdoor gear that we’d proudly wear ourselves.

No gimmicks. No shortcuts.
Just quality products built for the outdoors—and made for the memories.

Turn Em Outdoors crew at the truck after an outdoor adventure

Meet the Founders

Founder

Royce Turner

Back in 2021, I came up with the name Turn Em Outdoors as our group of friends started filming our hunts, fishing trips, and outdoor adventures. What began as a way to capture memories eventually grew into something much bigger than we ever expected.

Duck hunting has always been my biggest passion. There’s nothing like watching the sunrise from the blind, working birds, calling shots with your buddies, and enjoying the fast-paced excitement that makes every hunt different. When duck season ends, you’ll usually find me chasing bass, predator hunting, or spending time in a deer stand somewhere in South Georgia.

As Turn Em Outdoors continues to grow, my goal is simple: create products I’d proudly wear every day and trust in the field. Right now, that means premium Richardson hats, but we’re just getting started. Every future shirt, piece of apparel, and product will be designed with the same mindset—if I wouldn’t use it myself, it won’t carry the Turn Em Outdoors name.

Most importantly, I hope Turn Em Outdoors inspires people to spend more time outside, make lasting memories with the people they care about, and enjoy everything the outdoors has to offer.

Co-Founder

Jonah White

If you’ve watched our videos, chances are you’ve heard Jonah before you’ve even seen him. He’s the one keeping everyone laughing, talking a little trash, and making sure every trip is just as entertaining as it is memorable.

Fishing is Jonah’s biggest passion, but when duck season opens, you’ll find him right beside the rest of us in the blind before daylight. He’s also an avid deer hunter and enjoys every opportunity to spend time outdoors throughout South Georgia.

Behind the scenes, Jonah creates many of the short-form videos you see across our social media platforms, helping share our adventures with everyone who follows Turn Em Outdoors.

More than anything, Jonah reminds us that the outdoors isn’t just about limits or trophies—it’s about the friendships, the laughs, and the memories you make along the way. That’s something he brings to every trip and every video.